Who is Esther Rokk?

George and Esther Rokk directors of Beauty Bra Ltd


Esther Rokk has been in business for over 25 years but not always in the under fashion line.  Esther and her husband, George, have owned and operated the furniture removal company A1 Movers Ltd.  During this time they have gained valuable experience in customer relations and service.

Over 10 years ago Esther investigated the possibility of starting another home business in something a little more feminine.  Having worn the Beauty Bra she knew the advantages it could offer all women and so set about becoming a ShapeWear Specialist, training with Beauty for You.  It has been a very rewarding experience for Esther to see women made more comfortable and feel better about themselves.  She loves the work so much that, when  in  2014 Beauty for You relinquished their shape wear division, Esther  was keen to take over the distribution of the bras and shape wear for New Zealand and Australia.  “We are excited about this new venture.  We have some lovely consultants to work with and are always keen for more women to join our company.”

George, although naturally in the background, is involved with all the major business decisions and is always there in a supporting role.

Esther is a very keen dressmaker, starting her ‘sewing’ from about the age of three years old!  Fitting ShapeWear seems just a natural extension of this interest.  She also enjoys other craft work eg bag making and patchwork.